Create a consumer life stage strategy, or leave your company's future to chance.
In a recent post I demonstrated how life stage drives Millennial choice on where to live. In the Washington, DC metro area, for example, 38% of college educated, single Millennials live downtown. In contrast, only 8% of married Millennials with children do so. Homebuilders and financial institutions would be well-advised to account for the impending, inevitable shifts in demand for housing. Life stage drives other abrupt changes in consumer lifestyles, priorities, and purchas