The Rise of Skywalker, the capstone to the current Star Wars trilogy will be released later this week. The WSJ reports Disney is going to then pause to reassess its strategy, desiring to move the franchise toward “common moviegoers” and away from long-term fans. Before going that direction, they should consider that these fans constitute a potential asset; whether for Disney or its competitors. I’ve examined box office, operational, demographic, and social media data as well