Sorry. Some Marketers are Imposters
Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by the large proportion of Marketers that suffer from imposter syndrome. That is, they don't feel they are good at their jobs. His cure is to ask marketers to realize their worth by comparing themselves to other marketers, most of whom aren't good at their jobs. Stating the obvious, if most marketers are bad at their jobs, the real question is