Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by the large proportion of Marketers that suffer from imposter syndrome. That is, they don't feel they are good at their jobs. His cure is to ask marketers to realize their worth by comparing themselves to other marketers, most of whom aren't good at their jobs. Stating the obvious, if most marketers are bad at their jobs, the real question is

I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for a consumer to make purchase decisions on autopilot. The more distracted a person is, the less time they have to make informed decisions. Therefore, the more they have to rely on brands. This research by eMarketer/InsiderIntelligence lends evidence to this point-of-view. We can argue whether these unconscious purchases constitute "loyalty" o