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Thought Leadership
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Sorry. Some Marketers are Imposters
Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by...
Jun 24, 20221 min read


Millennials' Brand Loyalty isn't so Unique
I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...
Jun 4, 20221 min read
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