Bad Metrics Make for Bad DecisionsMany of the metrics that dominate news are misleading. Take the recently fabled Twitter 5% for example. Twitter claims that at most 5% of...
Why are there so few Coronavirus cases in Ohio? They haven't tested anyone.Okay, the headline is a bit of an exaggeration, but only by so much. It is being reported that New York is the epicenter of the...
Are your customer metrics misleading you?Are you measuring your organization's success by the right set of customer metrics? Unless you know their impact on achieving your main...