This is the 12th in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 11 here. Four years...

This is the 11th in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 10 here. I suppose it...

This is the sixth in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 5 here. If you ask...

Imagine if The Walt Disney Company announced its intent to reshape its princess movies. Its research had shown it would be better to...

Woe be to any company that puts anyone but the customer at the center of its strategy. It is now quite clear how much The Walt Disney...

Views and Likes on marketing videos don't independently signify much. Together, however, they demonstrate Amazon may not earn back its...

Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by...

Interesting study. It indicates that signs announcing the number of deaths on Texas highways are sufficiently distracting so as to...

Dear CDC: You can't claim to be making analytically-sound policy recommendations if your scientific inquiry is dedicated to a fraction of...

Image courtesy of Dayne Topkin under the terms of the Unsplash License A high school graduate with the right mental framework for...