Strategy/Research

Thought Leadership

Is Disney's Denial Phase Over? Part 12

This is the 12th in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 11 here. Four years...

Disney in Denial #11: Here we go again:

This is the 11th in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 10 here. I suppose it...

Disney in Denial; Part 6; The Activists Aren't All Right

This is the sixth in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 5 here. If you ask...

Disney in Denial; Part 1: Introduction

Imagine if The Walt Disney Company announced its intent to reshape its princess movies. Its research had shown it would be better to...

Does Disney Care about its Crumbling Reputation?

Woe be to any company that puts anyone but the customer at the center of its strategy. It is now quite clear how much The Walt Disney...

Amazon's "Rings of Power" is at Risk

Views and Likes on marketing videos don't independently signify much. Together, however, they demonstrate Amazon may not earn back its...

Sorry. Some Marketers are Imposters

Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by...

Results Matter more than Intent

Interesting study. It indicates that signs announcing the number of deaths on Texas highways are sufficiently distracting so as to...

CDC Policies Have Been Based on Myopic Analysis

Dear CDC: You can't claim to be making analytically-sound policy recommendations if your scientific inquiry is dedicated to a fraction of...

Valid Analysis Starts with a Valid Mental Framework

Image courtesy of Dayne Topkin under the terms of the Unsplash License A high school graduate with the right mental framework for...