Our Leap-of-Faith with AI
Facebook is warning its users that its Artificial Intelligence chatbot, BlenderBot3, may insult and lie to them. This is nothing new,...
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Amazon's "Rings of Power" is at Risk
Views and Likes on marketing videos don't independently signify much. Together, however, they demonstrate Amazon may not earn back its...
Bad Metrics Make for Bad Decisions
Many of the metrics that dominate news are misleading. Take the recently fabled Twitter 5% for example. Twitter claims that at most 5% of...
Sorry. Some Marketers are Imposters
Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by...
Millennials' Brand Loyalty isn't so Unique
I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...
