Views and Likes on marketing videos don't independently signify much. Together, however, they demonstrate Amazon may not earn back its $700 million+ investment in its soon-to-be-released "The Rings of Power," a streaming series based on The Lord of the Rings trilogy. Its latest trailer for "The Rings of Power" has received 10.9 million views and 66,000 Likes. Views can be bought. Likes aren't meaningful without context. However, together they indicate 1 out of every 165 viewe

Many of the metrics that dominate news are misleading. Take the recently fabled Twitter 5% for example. Twitter claims that at most 5% of its daily users are bots. Leaving aside the fact that figure has a 4.3% confidence interval, Twitter’s management not only didn’t answer the right question but also Elon Musk and the rest of those covering the story didn’t call them on it. The relevant question is how much daily traffic is attributable to bots. If 5% of daily users are bots