Trends

Thought Leadership

Millennials' Brand Loyalty isn't so Unique

I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...

Humorous Take on Amazon Reviews

Ryan George is a funny guy, but this video almost perfectly describes my experience trying to find a desk chair for my daughter. My...

Older Generations Have all the Money

This shouldn't be a surprise. People over the age of 40 own 90% of the wealth in the United States. Boomers and The Silent Generation...

Will California be spared?

I have to say I've been thinking states like Florida, California, and Texas represent a sort of ticking time bomb and that when...

Some Good (and bad) News Emanating from Italy

I'll start with the bad news. March 24 marked Italy's second highest death toll during the entire SARS-CoV-2 crisis. Disappointing...

We're concerned about the wrong Millennials. It's about income, not debt.

There's been a lot of discussion regarding how financially-challenged Millennials are due to education debt. For example, there are many...

The Millennial Generation may be smaller than you think it is

Millennials are now the largest generation in the workforce scream the headlines. It's true, but be careful of the implications you draw...

The Million(s) Millennial March to the suburbs commences.

Many metro-area downtowns have enjoyed a resurgence. Much of the growth has been fueled by young college graduates eager for...

Those in their 60's & 70's make more money than those in their 20's & 30's.

Millennials have made relatively little economic progress over Gen X. They outnumber them, but their incomes have been stagnant, and they...

The 60+ population is about to explode

American companies are increasingly focused on winning over the Millennial generation. Interestingly, there's no agreement on what it is....