Jun 30, 20233 minDisney in Denial; Part 4; Disney's Declining Customer EngagementThis is the fourth in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 3 here. Customer...
Jun 28, 20232 minDisney in Denial; Part 3; Swapping Customers is Mission ImpossibleThis is the third in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 2 here. The way Bob...
Jun 27, 20233 minDisney in Denial; Part 2: Lucasfilm Devalues its CustomersThis is the second in a series of posts regarding missteps taken by The Walt Disney Company. You can navigate to Part 1 here. Fifteen...
Jun 26, 20232 minDisney in Denial; Part 1: IntroductionImagine if The Walt Disney Company announced its intent to reshape its princess movies. Its research had shown it would be better to...
Jun 23, 20231 minWhat is so hard about respecting your customers?What is it about respecting one's customers that some companies are finding to be so difficult? Bud Light's first ad since March shows...