People Don’t Necessarily Spend Less as They Age
It’s conventional wisdom that as people age, they spend less. The impression has been formed by charts like the one below based on data from the Bureau of Labor Statistics. The chart presents average household spending for various age groups in 2015. Household spending generally rises through one’s early 50’s, and then steadily declines. This is just one of the factors that has led Marketers to focus on younger customers whose spending is still on the rise. Unfortunately, cha