Strategy/Research 3/3

Thought Leadership

Disney Shouldn't Ostracize Star Wars Fans

The Rise of Skywalker, the capstone to the current Star Wars trilogy will be released later this week. The WSJ reports Disney is going to...

Amazon's Quintuple Threat to Brands

Much is being written (and deservedly so) about the threat Amazon poses to retailers. It's now the #2 US retailer (worldwide sales)...

Create a consumer life stage strategy, or leave your company's future to chance.

In a recent post I demonstrated how life stage drives Millennial choice on where to live. In the Washington, DC metro area, for example,...

Do you know how much your customers are worth?

Companies often say their customers are their most important asset. Peter Drucker, one of history’s most influential business thinkers,...