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Thought Leadership
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Dec 17, 201925 min read
Disney Shouldn't Ostracize Star Wars Fans
The Rise of Skywalker, the capstone to the current Star Wars trilogy will be released later this week. The WSJ reports Disney is going to...

Jun 26, 20188 min read
Amazon's Quintuple Threat to Brands
Much is being written (and deservedly so) about the threat Amazon poses to retailers. It's now the #2 US retailer (worldwide sales)...


Feb 13, 20184 min read
Create a consumer life stage strategy, or leave your company's future to chance.
In a recent post I demonstrated how life stage drives Millennial choice on where to live. In the Washington, DC metro area, for example,...


May 9, 20171 min read
Do you know how much your customers are worth?
Companies often say their customers are their most important asset. Peter Drucker, one of history’s most influential business thinkers,...
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