Sorry. Some Marketers are Imposters
Marketing is a difficult discipline, but some articles on the subject comically miss the mark. The author of this article is surprised by...
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Millennials' Brand Loyalty isn't so Unique
I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...
Science is a Tool, not a Crutch
As an analyst, it is tempting to advise others to just follow my recommendations. After all, I'm the expert. But that's too glib. The...
Results Matter more than Intent
Interesting study. It's a useful reminder that the impact of a policy can be very different than the intent of a policy.
CDC Policies Have Been Based on Myopic Analysis
Dear CDC: You can't claim to be making analytically-sound policy recommendations if your scientific inquiry is dedicated to a fraction of...
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