What is so hard about respecting your customers?
What is it about respecting one's customers that some companies are finding to be so difficult? Bud Light's first ad since March shows...
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Thought Leadership
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Apr 12, 20231 min
Light Beer Skews Republican. . . really.
The light beer category skews Republican. That may sound like a non-sequitur, but products appeal to customers of certain demographic...
Mar 12, 20231 min
The Entertainment Industry's Disconnect with its Customers
There were 496 US movie releases, grossing $7.4 billion last year. "Maverick" accounted for nearly 10% of that, but it stands no chance...
Dec 9, 20223 min
Does Disney Care about its Crumbling Reputation?
Woe be to any company that puts anyone but the customer at the center of its strategy. It is now quite clear how much The Walt Disney...
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