I've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...

As an analyst, it is tempting to advise others to just follow my recommendations. After all, I'm the expert. But that's too glib. The...

Interesting study. It indicates that signs announcing the number of deaths on Texas highways are sufficiently distracting so as to...

Dear CDC: You can't claim to be making analytically-sound policy recommendations if your scientific inquiry is dedicated to a fraction of...