Jun 4, 20221 minMillennials' Brand Loyalty isn't so UniqueI've always thought that the "Millennials aren't brand loyal" trope doesn't ring true. A brand is a cognitive shortcut. It is a means for...
May 19, 20222 minScience is a Tool, not a CrutchAs an analyst, it is tempting to advise others to just follow my recommendations. After all, I'm the expert. But that's too glib. The...
Apr 21, 20221 minResults Matter more than IntentInteresting study. It indicates that signs announcing the number of deaths on Texas highways are sufficiently distracting so as to...
Mar 8, 20222 minCDC Policies Have Been Based on Myopic AnalysisDear CDC: You can't claim to be making analytically-sound policy recommendations if your scientific inquiry is dedicated to a fraction of...